What CFA Does
...and why we do it
We’re not a lead-gen company. We’re not salespeople!
We’re former Registered Managers and Social Workers who’ve been on the front line of care and burnt out by it. We both started as hands-on support workers and worked our way up. We’ve also experienced the care system personally with family members who’ve lived in long-term residential care homes or received home care. So we have seen it from every angle.
CFA was born from that experience and from burnout.
Burnout from navigating complex systems, mismatched placements with far-reaching consequences and families in crisis. We knew there had to be a better way to support both sides of the care relationship; providers and families.
What We Do
We support self-funding families with a free, impartial service.
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These are people who don’t meet local authority criteria but are still in crisis, often unsure what to do next and overwhelmed. There’s little to no direct support available to them. That’s where we step in, and we do it in a way that also supports you, the care provider.
What makes us different
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Carefully research and vet services on their behalf
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Look beyond CQC ratings (especially given the backlog)
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We build a full in-depth picture by looking at reviews, direct conversations, internal updates, and sector insights
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We factor in current and future care needs where possible, as well as family expectations
We work on a needs-and-preferences model,
not a budget-led one.
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We don’t sell data. We don’t push placements to meet targets. We’re 100% impartial, always acting in the best interest of the care receiver, as it should be.
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We carry out detailed assessments that mirror your own processes. We understand what you need to know, because we’ve done your job. Based on this, we build a full profile for the client and then:
This enables us to create a shortlist of the most appropriate, best-fit providers for the family to choose from. By the time we contact you to arrange a visit, the family is ready to move forward. For you, this means no bulk lists, no time-wasting, no chasing incomplete leads. With the family’s permission, we share the pre-assessment upfront, giving you a head start. This does not replace your in-house assessment. However, it does save you time, as it enables you to identify gaps early and verify key information - giving you more time and relevant information to build trust and rapport in those early interactions.
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Making thoughtful connections that work for everyone.
We don't disrupt your process
You stay in control.
We don’t attend visits or interfere with how you run things. This maintains our impartiality. We empower families to make informed decisions with realistic expectations, saving you time and avoiding friction later.
We also offer 60 days of aftercare to families once the service begins. Just a weekly check-in to answer any general questions and build confidence in the transition, lightening the load for your team and easing the family into your setting.
The Outcome?
It’s simple: better-fit placements mean better outcomes.
That helps reduce:
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Staff stress
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Family-provider tension
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Small complaints from escalating
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Safeguarding concerns
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Early breakdowns
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And improves:
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Occupancy
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Staff morale
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Long-term sustainability
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Your reputation
The CFA Model
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You only pay on successful placement
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We charge a fair, fixed percentage across all providers
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We offer a tiered refund structure in the rare case things don’t go to plan (*terms apply)
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We’ve built our model to be ethical, protective, and mutually beneficial — with no hidden fees, no pressure to take misaligned placements, and with full transparency.
Our CFA Care Enrichment Directory
To support providers even further you have free access to The CFA Care Enrichment Directory which was initially created as a time-saving tool and companion for activity coordinators. Today, it’s evolving into a comprehensive go-to resource hub for all things care-related, to support:
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Care service providers
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Informal and family carers
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Care receivers
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Local businesses
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It continues to grow and is shaped by what you tell us you need. If you don’t find what you’re looking for, drop us a line, we’re always happy to help.
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The directory saves time, keeps you informed about what’s available, and ultimately helps deliver varied and meaningful enrichment to those who need it most. It reduces the need for endless Google searches, promotes care-conscious services, and supports your local business community by growing reach and reputation, for you and for them. It’s a win-win. It also helps businesses better understand individual needs, benefiting everyone, in line with CFA’s mission to connect thoughtful care with those who need it.
Placement Not Working? We Help There Too
We understand that despite all efforts a placement may become unsuitable due to changing needs or circumstances, we can step in and support the move-on process for private paying families, completely free to you.
That means:
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Less emotional toll on your team
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Less reputational risk
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More time back to focus on your core work
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And families feel supported by you despite the challenges
We step in so you don’t have to. Everyone wins — especially the care receiver. Simply contact us to make a client referral.
One More Thing...
If you are registered on our CFA Ready internal database, you’ll also receive:
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Shared insights and feedback from families across the sector.
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A smooth, efficient referral process that puts you ahead when you are selected for a placement.
Want to become CFA Ready and unlock all these services and benefits?
Click the ‘Get CFA Ready’ button below or give us a call, we’ll take care of the rest.
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We’ve built this from experience. We’ve built it to work.
And we’ve built it to make your job easier and make care better for everyone involved.
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Let us know if you have any questions. We’re here to support you.